The visual identity for Goodlorning was developed to support a handcrafted product line featuring unique characters made from animator Lorna Cekixhi.

The design system combines clean, minimal illustrations with an earthy color palette which are based from the real products. Bold, modern typography provides strong contrast, ensuring clear communication across packaging, online presence, and product labeling.

The overall identity is flexible, allowing Goodlorning to expand its product range while maintaining a cohesive and recognizable visual language.